Language Translation, Inc.

246108 Resource 114453 114534 114534 1259181664531 1259181664531 Controlled Language Translation - Coke combines marketing and language learning

In order to reach out to the Hispanic community, Coke has launched an innovative marketing program involving language learning.

The Coca-Cola company has been running a very active marketing campaign, <a href="http://www.thecoca-colacompany.com/presscenter/nr_20090326_open_happiness_hispanic.html">announced in March 2009</a>, that targets Hispanic Americans. And since the fall, the firm has invited Hispanics to “open happiness” through an educational initiative designed to facilitate English-language learning among the nation’s Hispanic population. The project underscores the importance that language occupies in today’s culture. Rather than offering gimmicky plastic toys to attract consumers, Coke is giving away a free bilingual English-Spanish mini-dictionary and a DVD of the beginning <a href="http://www.inglessinbarreras.com/isb/products.htm">Inglés sin Barreras</a> lesson. Coke-buyers in 11,000 stores located in Hispanic areas across the US are now taking advantage of this offer. After the initial purchase, they can also accumulate points via their cell phone, and later trade them in for one of the 12 volumes in the Inglés sin Barreras collection. One question remains: does learning English go better with Coke? At <a href="http://www.languagetranslation.com/">Language Translation, Inc.</a> in San Diego, California, we are keenly interested in new connections between the world of language and business. Our company provides <a href="http://www.languagetranslation.com/services/translation.html">translation</a> and <a href="http://www.languagetranslation.com/services/interpreting.html">interpreting</a> services in <a href="http://www.languagetranslation.com/languages/index.html">over 40 languages</a>, with <a href="http://www.languagetranslation.com/languages/spanish-translation.html">Spanish-English language services</a> a specialty.   Betty Carlson 9 application/xml false certified interpreter certified spanish translation conference interpreter english to spanish translation language translation localization service spanish to english translation telephone interpreter telephonic interpreter translation services Language Translation, Inc. Subscribe to Language Lines, our monthly newsletter, for more information about the growing importance of culture and language in the business world. http://www.languagetranslation.com Mozilla/5.0 (Windows; U; Windows NT 6.0; en-US) AppleWebKit/532.0 (KHTML, like Gecko) Chrome/3.0.195.33 Safari/532.0 127.0.0.1 127.0.0.1 anevin 72.214.60.131 false true false false true 200517 false false true false false false true 114453 blog blogsite/LanguageTranslation/web