Common Sense Advisory, a Massachusetts-based market research company specialized in the language service industry, has released a brief presenting the results of its Q4 2009 business confidence survey.
The results show a general optimism about the language industry, both on the part of buyers and service providers. According to Common Sense Advisory’s new Global Business Confidence Index, or GBCI, buyer confidence marked an overall increase in 2009, although some indices were down over one or two of the years’ quarters.
Supplier confidence, however, was up practically all over the map, showing gains from 2009 Q3 to Q4 in all factors. “Statistically significant changes” cropped up in the areas of “demand over the past 3 months” and “present business situation.”
Worry about product/service demand still preoccupies both buyers and sellers, however. “44 percent of buyers listed insufficient demand for their products as their topmost concern, paralleled by nearly 40.5 percent of suppliers who deemed demand to be insufficient,” explains the report.
Nevertheless, the general outlook is positive, with nearly 80% of corporate and government buyers reporting an increasing or steady demand for language services in the fourth quarter of 2009.
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Betty Carlson | 
