Excerpt from:  Translation, Localization and Interpretation
.
January 26, 2007

Montgomery Ward Launches Spanish Version of Website

Many US consumers prefer to do their Internet shopping in Spanish, and company websites that are translated into Spanish can easily reach a larger target market.

“Chicago-based Direct Marketing Services Inc. (DMSI), the multi-title mailer that acquired Montgomery Ward out of bankruptcy in June 2004, has launched a Spanish-language version of the Montgomery Ward Website. The company has also added an “En Espanol” link onto the English-language Ward site…

‘Montgomery Ward’s top priority has always been serving its customers,’ says DMSI president David Milgrom. ‘In fact, Montgomery Ward was the first retailer to guarantee satisfaction to his customers. Today we know that many U.S. consumers prefer to shop in Spanish, which is one of the primary reasons why we decided to offer a Spanish version of the wards.com Website.’ DMSI has employed Spanish-speaking contact center reps for several years.”

Extract from multichannelmerchant.com

Whether in banking, real estate, or retail sales, the American Hispanic community has become a major consumer force. Language Translation Inc. in San Diego has carried out English to Spanish translation and localization projects for such major companies as Wal-Mart, Jack in the Box and Century 21. Your business can also gain clients by tapping into the growing Hispanic market. But to do so, you need high quality language translations - so don’t hesitate to contact us for a free quote. “We speak your language…and theirs.”

Betty Carlson

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