Excerpt from: Translation, Localization and Interpretation
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| June 29, 2006 | | Analysys International says the combination of search engine with e-commerce is drawing people's attention. | According to the report, in the first quarter of 2006, revenues from Pay per Click Search Engine Bidding reached RMB 175 million; revenues from fixed position search engine advertising reached RMB 9 million; and revenues from real-name keyword registration and advertising services reached RMB 120 million. Analysys International says the combination of search engine with e-commerce is drawing people's attention. To advertisers who deal in international trade, Google has advantages on multi-language advertising, such as Korean and Japanese ad-words advertising. However, in major areas such as Guangdong, Jiangsu, Beijing, Shanghai and Zhejiang, Baidu is more favored by online marketing advertisers. The market size of real-name keyword registration and advertising services has undergone negative growth. Analysys International says localization and building marketing channels has become the most urgent work to do for Google in China. Localization does not simply mean language localization. User experience, marketing channels and even payment habits will affect the progress of a foreign firm to adapt to Chinese market. Excerpt from: Promotion World press releaseof June 21, 2006
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Bonnie Bruneau |
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