Melcum, a major global organization for communication professionals, has spoken out against machine language translation. In an article published on September 16th, 2008, Kelly Dyer poses the question that many companies are asking today: “Can we simply rely on technology to provide an accurate translation?” The answer is a resounding no. First, Dyer quotes Andrew Zielinski and Julia Petropoulos of management consultancy Molten, who coordinate translation projects as part of change management programs. “’We'd advise against doing a machine translation,’” explain the two experts. “’It's much better to do no translation at all than to risk inaccuracies and mixed messages.’" She goes on to cite the importance of specialized translators, cultural understanding and using native speakers to review translations. “It’s not advisable to take shortcuts,” she emphasizes. At Language Translation, Inc., we have been blogging about the shortfalls and failings of machine translation for a few years now, and we are pleased to see experts in the communication field confirm our philosophy. In business, it is crucial to remember that an incorrect machine-generated translation may be inaccurate and even offensive. So, turn to a qualified language service provider such as Language Translation Inc. in San Diego, California for your company’s translation needs. We specialize in language translation, interpretation and localization. “Let us show you how good translation should be.” Betty Carlson Is your company or organization thinking of undertaking a translation project? Download our free Language Translation Buyer’s Guide for clear information about how to choose a professional translation agency. Subscribe to Language Lines, our monthly newsletter, for current information on translation and language interpretation. | 
