“Valerie Romley, Chief Research Officer of Moving Target Research Group, a global brand research consultancy, which helps brands cross the cultural divide by better understanding the dimensions of today's consumer, is set to launch her new book, BEYOND TRANSLATION, The Marketer's Field Guide to Understanding Today's Transcultural Consumer, October 29th.
BEYOND TRANSLATION delivers insight and strategy into connecting with the consumers of the top three emerging majorities in the US: the Hispanic/Latino, Pacific-Asian and Asian-Indian markets; and, is designed as a guide for marketers to quickly understand who, what, how and why consumers respond to marketing strategies….
‘Asian-Americans, Hispanic-Americans, Asian-Indian Americans are blurring the traditional symbols of ethnicity based on race, language, country-of-origin and culture,’ explains Valerie Romley, Chief Research Officer, Moving Target Research Group. ‘They are rapidly evolving and challenging the definition of 'ethnic' or 'multicultural' marketing.’”
(Press release extract)
Language Translation Inc. has provided language services in the USA and abroad for over 17 years and is ready to help your company meet the increasing demand for multilingual software, websites and advertising. We specialize in localization, a complex process which will assure that your company’s message is appropriately conveyed, both culturally and linguistically, to your target audience. “We speak your language – and theirs.”
Betty Carlson
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