“Multi-nationals are increasingly looking to reach China's emerging middle class through the Internet. ‘Companies are turning to the Internet to advertise, because the Internet is where Chinese consumers spend the most time, more than TV or other media,’ says G. Willing "Wing" Pepper, regional director, Asia-Pacific, for MRM Worldwide…
There are approximately 140 million users online in China, according to the China Internet Network Information Center, which forecasts that within five years China will overtake the United States as the largest group of Internet users as broadband services are rolled out into fourth- and fifth-tier cities and as disposable incomes increase. The Chinese are already the world's heaviest Internet users, spending more time online than any other nationality, including Japanese and Americans…
To understand and get close to these consumers, the Internet is a great vehicle.”
Extract from “How to Tap Chinese Consumers? Market Online” (Forbes.com, April 11, 2007)
Chinese consumers, like consumers all over the world, prefer to access information from the Web in their own language. That’s why any successful online marketing campaign must include Website localization. The localization process involves many steps other than language translation, such as project management, market research, software engineering, and desktop publishing. At Language Translation Inc. in San Diego, we offer quality localization services in Chinese and forty other languages. “We speak your language – and theirs.”
Betty Carlson
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