Excerpt from: Medical Translation and Interpretation
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| April 11, 2007 | | More and more bands are singing to the country’s bilingual Hispanic population by using both English and Spanish in their lyrics. | “There have been successful bilingual bands in the past — Ozomatli have been bringing audiences their unique combination of hip-hop/funk/Latin beats since the mid-'90s; roots rockers Los Lobos started performing in East L.A. in the late '70s; and there have been several Spanish-language or bilingual hits on the U.S. charts since the '50s (notably the late Ritchie Valens' "La Bamba," which became a hit again when Los Lobos covered it in '87). But there's no question that the number of musicians doing it has exploded in recent years… As language and cultural barriers have broken down, so has the rigid structure of the music business: The growth of independent labels and the Internet has been a boon to niche artists.” (Extract from “It's A Culture, Not A Trend: Bands Are Rocking Bilingually More Than Ever,” mtv.com) Whether in real estate, tourism or trade, you can strike the right note with Hispanic customers by providing documents, brochures and website material in Spanish. Advertising in Spanish is also an effective way for your company to reach out to a rapidly expanding customer base. Language Translation Inc., a highly-experienced language service provider located in San Diego, California, has carried out numerous English to Spanish translation and interpretation projects. We are ready to help your company communicate with new potential clients, in Spanish or over 40 other languages. “We speak your language...and theirs.” Betty Carlson | | |
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