Excerpt from: Medical Translation and Interpretation
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| November 08, 2006 | | America’s soaring interest in languages is translating into new language-related products, such as « bilingual toys. » | Children from bilingual American families can expect language-oriented gifts this holiday season, according to an article from Sunday’s Philadelphia Inquirer. “More Spanish-language and bilingual toys and games than ever will be available this holiday season, as manufacturers court the fastest-growing demographic - and among the most child-centric - in the nation,” writes Kathy Boccella.
Hispanics make up over 20% of children under 5 years of age in the USA, and toy companies are more than ready to court them with dolls who sing or speak in Spanish, translated versions of board games such as Scrabble and Monopoly, and toys designed to reinforce knowledge of English or Spanish. "It is very, very important for Hispanics that their children continue with the language," explains Yvonne Cantu of the Latino marketing agency Market Vision.
The increasing popularity of these toys highlights the economic and cultural importance of Spanish in the USA today. If your company wants to market to this demographic, you will want quality Spanish translations from a professional translation agency such as Language Translation Inc. in San Diego. To begin the translation process, you may request a quote, look up rates, or contact us. “We speak your language…and theirs.”
Betty Carlson | | |
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