July 24, 2006

Reactive vs. Managed Product Localization

A new report by the market research company Common Sense Advisory emphasizes the need for planning and project management in localization.

"The market research company's latest report, "Developing Products for Global Markets", delivers insight and analysis on the development of local-market editions of company offerings. It is written for product developers, language service providers, and global organizations.

'More than anything else, localization involves a commitment to offer the same quality of product or website experience for every market you choose to do business in,' said Don DePalma, president of Common Sense Advisory, Inc. and the lead analyst for the report. 'Local familiarity begins with the message, proceeds through user interfaces, product manuals, online help, transactions, and customer support. In an ideal world, localization would be deliberate, step-wise, and comprehensive. But in real life, localization is something done to a moving object.'"

Extract from: Tekrati Research News July 20, 2006

The study emphasizes the importance of adopting a managed product localization strategy rather than a reactive one. Don't get left behind trying to "localize moving objects" in the fast-changing global marketplace! At Language Translation Inc. we provide all of the necessary project management services that will make your company's localization plans a reality.

Betty Carlson


	Language Translation, Inc.
	Language Translation Inc., a San Diego-based company offers translation by specialists in over 40 languages. They have been serving the U.S. and countries abroad for over 17 years with document translation, conference interpreting, and software/website localization services.
	http://www.languagetranslation.com/

Topic Tags: globalization, language services, language translation, language translation services, managed product localization, website localization, world localization

by Harold Nevin

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